David Blecken
May 30, 2019

Don't overlook the Paralympics, and other sporting advice from Advertising Week Asia

Advertising Week: Sports-related sessions at this year's event in Tokyo encouraged brands to be open-minded, adaptable, and realistic about the costs involved in effective sponsorship activation.

From left: Tatsuya Honda of Fujitsu; snowboarder Grim Narita; Masaya Asai of TBWA Hakuhodo

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