sports marketing
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
Will Olympic glory translate to more brand investment for women's sport?
A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.
Yeo's CMO on partnering with Olympic medallist Max Maeder
Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
How Chinese brands are leveraging sports marketing to go global
Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.
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