olympics
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
Paralympics brand advertising that struck gold
Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
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GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
Yeo's CMO on partnering with Olympic medallist Max Maeder
Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.
For brands, planning for the 2028 Olympic Games is off and running
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
Apple ad stages relay race featuring athletes with and without disabilities
Work was directed by Derek Cianfrance through Radical Media.
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