Through the alliance with MSL Group, Dentsu Public Relations is now equipped with a global network of more than 2,500 employees in 22 countries (approximately 4,000 in 83 countries including affiliates).
The partnership also provides Dentsu PR's clients and employees with access to one of the world's largest global PR networks, and the creativity, insight and knowledge that comes with it.
In a press statement, Dentsu PR expressed that Japanese corporations, now more than ever, must turn their sights abroad. and build sound relations with stakeholders around the world.
Headquartered in Paris, MSL Group is a subsidiary of the Publicis Groupe, and comprised of agencies that cover a wide range of communications services including corporate and consumer PR for finance and healthcare, as well as public affairs, reputation management, employee engagement and social media marketing.
Dentsu PR has also formed an alliance with Publicis Consultants in February 2009.
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