Benjamin Li
Feb 7, 2012

DDB Shanghai and Beijing hire creative veterans Mui and Cheong

SHANGHAI - DDB Greater China Group has announced the appointment of Stephen Mui as executive creative director (ECD) of DDB Guoan, based in Beijing, and Cheong Yew Fei as group creative director (GCD) for DDB Shanghai Group.

Stephen Mui, new ECD of DDB  Guoan Beijing
Stephen Mui, new ECD of DDB Guoan Beijing

Mui (pictured) will lead the creative direction and output of the DDB Beijing office, having worked with a number of 4A agencies in roles including managing partner and ECD of Leo Burnett Guangzhou, managing partner and ECD for Newsun JWT Guangzhou, and most recently Integrated ECD for Sapient Nitro China.

Over 20 years in the industry, Mui has not only gained a wealth of experience across many industries, including, automotive, banking and finance, but also built a strong reputation for setting up creative departments that have gone on to produce award-winning work honored by Cannes, Spikes Asia, Effie Awards, D&AD, One Show, London International Awards and New York Festivals.

Mui replaces David Lin, former ECD and GM of DDB Guoan Beijing, who resigned from the agency last March after working there for almost four years. Lin is now a self-employed brand strategy and creative consultant.

Meanwhile, Chong has more than 19 years in advertising and design, including 13 years in China. Prior to joining DDB, he was ECD at Saatchi & Saatchi/TeamOne Asia and creative director at McCann Erickson Shanghai. He also worked at Grey Shanghai and Beijing, BBDO Beijing, DY&R, and Bates Malaysia.

Chong has worked across a broad spectrum of clients including Coca-Cola, Haagen Dazs, Nokia, Sony, Lexus China, Siemens Home Appliances, Volkswagen, Toyota, Rover Asia, Chivas Regal, Nippon Paint, ExxonMobil, and HSBC.

He won a Bronze Media Lion at Cannes in 2011. In addition, he has received numerous international advertising awards including US Art Directors Club, One Show, and New York Festival.

Chong replaces Victor Ng who was appointed as executive creative director for DDB Shanghai a year ago. The agency reported that he has moved back to his home city of Singapore for personal reasons.

“Stephen and Yew Fei are inspirational," said Michael Dee, chief creative officer of DDB China Group. "We are fortunate to come across these talented creatives who have a combination of strong local experience and international flair.”

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

1 day ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

1 day ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.