The business win also sees DDB Guoan Beijing take charge of the digital development for Grand Sun’s premium brand 233621, a noise reduction headphone line. Grand Sun does not have an incumbent agency in China.
The advertising plans will involve trade promotion and consumer launches at the end of Q3.
DDB Guoan also scooped the Baixiang (White Elephant) account in June. According to sources, the agency will launch the brand in five new provinces in China. Responsibilities include brand management and product development.
“Developing our local client relationships, for both project and retainer accounts, is a core aspect of our business objectives,” said managing director Richard Tan at DDB Guoan Beijing.
Grand Sun Headphones puts DDB Guoan Beijing in charge of creative
BEJING – Shenzhen-based Grand Sun Headphones has handed its creative business to DDB Guoan in Beijing, without a pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
'All polish, no punch': Adland reacts to Jaguar’s ...
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Creative Minds: Nutthida Patthanhatirat thrives on ...
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.