Soh brings with him 18 years’ experience with nearly 30 Fortune 500 brands across 18 different markets, including China, Hong Kong, Singapore, India and Australia. His arrival underscores the groupʼs commitment to ʻsocial creativityʼ across its different marketing brands.
“Iʼm delighted to join the DDB Indonesia Group,” said Soh. “The entire team doesnʼt just ʻgetʼ social creativity, they live it every day in their lives. And clients also get it: they are getting on to social media 3.0 faster than you can say ʻMark Zuckerbergʼ.”
Formerly ECD at Publicis Beijing, Soh’s category experience includes telecommunications (China Mobile, Motorola, StarHub), IT (Apple, HP, Intel), consumer electronics (Canon, LG, Sony), food and beverage (KFC, McDonalds, Pepsi), and automobiles (Mercedes-Benz, Mini, Peugeot).
Soh has been recognised at multiple regional award shows and Cannes.
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