Daniel Jeffreys sets up Deluxewords after a short stint with Tatler

According to Jeffreys, Deluxewords will be based in Hong Kong from where it will create stories and books for magazines and publishers worldwide, as well as providing a digital stream of news and commentary on the fashion and luxury goods industry.

Hong Kong Tatler became one of Deluxewords’ first clients as did the giant Italian publisher Rizzoli RCS Libri, for whom Jeffreys is working on a book withThomas Maier, creative director of Bottega Veneta.

“Deluxewords is a response to the changing media landscape, and the company allows me to respond more effectively to the many requests for stories I have received from my worldwide list of contacts,” he added.

The company is developing a digital magazine of its own that is expected to launch on its website Deluxewords.com in May.

Jeffreys is the author of five books and has over two decades of editorial experience in Europe, US and Asia, including a stint as features editor of the International Herald Tribune/JoongAng Daily in Seoul, and economics editor and New York correspondent for the BBC.

Edipresse Asia is still looking for a replacement for Jeffreys for the Tatler magazines.