The incumbent agency, Carat, also pitched for account.
The pitch was originally called at the end of July and the account has an annual budget of US$10.7 million. The transfer takes effect in October and the initial contract runs through to December 2010.
Chinatrust is Taiwan’s largest private bank, with 142 outlets across the island, and is also the largest credit card issuer. Its media account includes advertising for a full range of banking services from credit cards to personal finance and the Public Welfare Lottery, which it manages.
Carat has a longstanding relationship with Chinatrust and has held the media account in Taiwan for 10 years. United Advertising remains Chinatrust’s agency-of-record, and has a ‘core service’ contract with Carat. Chinatrust uses Leo Burnett for its advertising for the Public Welfare Lottery.
The pitch was originally called at the end of July and the account has an annual budget of US$10.7 million. The transfer takes effect in October and the initial contract runs through to December 2010.
Chinatrust is Taiwan’s largest private bank, with 142 outlets across the island, and is also the largest credit card issuer. Its media account includes advertising for a full range of banking services from credit cards to personal finance and the Public Welfare Lottery, which it manages.
Carat has a longstanding relationship with Chinatrust and has held the media account in Taiwan for 10 years. United Advertising remains Chinatrust’s agency-of-record, and has a ‘core service’ contract with Carat. Chinatrust uses Leo Burnett for its advertising for the Public Welfare Lottery.
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