Carl's Jr claims the burger has a superior taste to its competitors. “When it comes to size, we don’t clown around” is the campaign's tagline targeting white collar workers in their 20s and late 30s.
The campaign will run on two hundred private and public bus shelters close to Carl's Jr outlets across the island. The team at outdoor media company, Clear Channel Singapore, suggests the ads are strategically placed to catch the attention of busy commuters limited to these “work-bound, home-bound” locations.
Jaab/Concept Alliance Asia is the creative agency behind the campaign.
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Credits:
Project The Big Carl
Client Carl’s Jr.
Creative agency Jaab/Concept Alliance Asia
Creative director David Goh
Art directors Kevin Kwan, Sulaiman Latiff
Copywriter David Goh
Account servicing Adelene Lim Yi Lin, Lin Hui Ping
Media agency Clear Channel Singapore
Exposure Outdoor
The campaign will run on two hundred private and public bus shelters close to Carl's Jr outlets across the island. The team at outdoor media company, Clear Channel Singapore, suggests the ads are strategically placed to catch the attention of busy commuters limited to these “work-bound, home-bound” locations.
Jaab/Concept Alliance Asia is the creative agency behind the campaign.
Credits:
Project The Big Carl
Client Carl’s Jr.
Creative agency Jaab/Concept Alliance Asia
Creative director David Goh
Art directors Kevin Kwan, Sulaiman Latiff
Copywriter David Goh
Account servicing Adelene Lim Yi Lin, Lin Hui Ping
Media agency Clear Channel Singapore
Exposure Outdoor
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