Kenny Lim
Jun 22, 2009

Carat Philippines scoops Honda Civic

MANILA - Honda Cars Philippines has appointed Carat as media agency for the campaign promoting the Civic model, after a three-way battle with MEC and Brand Media Ideas.

Carat Philippines scoops Honda Civic
The Honda Civic campaign has been launched to promote the car’s paddle shift technology plus refurbished exterior.

“With the entry of the 2009 Civic, we create new values that we hope will excite the market. The Civic’s continuous advancements are designed to set new standards in its class.“ said Hiroshi Shimizu, president and general manager of Honda Cars Philippines.

Separately, Carat has also been awarded a media brief from the World Lung Foundation (WLF) following a three-way pitch.

A campaign for the WLF, advocating a smoke-free Manila, will kick off this week. The WLF works in partnership with organisations throughout the world to improve lung health.
Tags

Related Articles

Just Published

16 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

17 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

18 hours ago

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.

18 hours ago

Publicis Japan bolsters creative leadership with ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.