MELBOURNE - Belgiovane Williams Mackay has won the business for Australian wine brand Brown Brothers in a competitive pitch against two unnamed agencies.
Mike Turner, the winemaker's head of marketing, said the brand has a long history of "breaking the mould" and was looking for "the next game changer in communications to take us into the next decade”.
The win is a good start for Carl Ratcliff, who took over as BWM Melbourne's managing director in February, said Group CEO Paul Williams.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
