BWM Melbourne adds to and reshuffles senior management

Hearn joins BWM from Aegis Media agency Carat, where he was strategy director and has more than 12 years' experience with media agencies. He moved to Australia five years ago from the UK, where he held a variety of roles including Comms Planning Manager and Planner/Buyer, and has worked across most categories including FMCG, auto, entertainment and retail.

 

Miranda has been with BWM since May 2011 and has 20 years’ experience in the retail advertising industry, working with key Australian retailers across multiple categories and markets. She was most recently integrated business director at BADJAR Ogilvy Melbourne, where she managed a satellite office of 35 people responsible for five Wesfarmers brands: Officeworks, Coles Liquor Group (Liquorland, 1st Choice Liquor Superstores and Vintage Cellars) and Harris Technology.

 

Murray has been with BWM since 2008 and has more than 10 years’ experience in advertising. Prior to joining BWM, Murray worked with Y&R, CHE, GPY&R and The Campaign Palace

All three are on BWM Melbourne’s Management Board.

 

BWM Melbourne managing director, Carl Ratcliff, who began with the agency in April, said the new appointments reflected the success of the agency and positioned it for further growth.

 

“These three individuals, together with creative director Shaun Branagan and myself, represent an agency freshly stoked and on fire to take Melbourne to the next level,” Ratcliff said.