Burson-Marsteller, Essence Communications create strategic alliance

The deal allows both agencies to bank on each others’ networks to benefit domestic and global clients. Specifically, BM will be able to use Essence’s network in Malaysia to hone clients’ focus in the market, while Essence will be able to bank on BM’s global resources.

“This alliance combines our international resources and reach with Essence’s deep knowledge and know-how in the Malaysian market as we expand our geographic footprint,” said BM’s regional president and CEO, Bob Pickard (pictured).

Both Essence and BM are subsidiaries of WPP.

Essence was founded in 2000 by group managing director, Felix Heinimann.

BM, meanwhile, has operations in 92 countries through its 68 offices and 67 affiliate offices.