Advertising Marketing Opinions
Wayne Deakin
Sep 5, 2022

Brand lessons from Mad Stars

The principal creative at Wolff Olins on what CMOs should take away from sessions at Busan’s Mad Stars 2022.

Samsung's iTest campaign

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Miracle marketing cures to festival fatigue
Dec 21, 2022
Alex Tan

Miracle marketing cures to festival fatigue

Cannes Lions outlines safety plans for in-person festival
Mar 31, 2021
Surekha Ragavan

Cannes Lions outlines safety plans for in-person ...

Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more
May 7, 2021
Surekha Ragavan

Raya film festival: Watch ads from Julie’s, ...

World’s biggest gaming festival coming to Singapore
May 29, 2019
Surekha Ragavan

World’s biggest gaming festival coming to Singapore

Just Published

EMA 2025 winners revealed in live ceremony
2 hours ago
Staff Reporters

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
8 hours ago
Aulia Masna

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
10 hours ago
Staff Reporters

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

Old souls, smart tech—the consumer paradox brands can no longer ignore
10 hours ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.