festivals
Miracle marketing cures to festival fatigue
The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
Brand lessons from Mad Stars
The principal creative at Wolff Olins on what CMOs should take away from sessions at Busan’s Mad Stars 2022.
Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Cannes Lions outlines safety plans for in-person festival
The hybrid event will take place as a digital-first festival with live and on-demand content and experiences.
Adfest postponed due to coronavirus concerns
A new date hasn’t been confirmed, but organisers say it will be “later this year”.
Photos: Zalora launches ‘interactive playground’ for brands
A merging of online and offline in a wild neon-lit activation.
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