BNI initially invited seven agencies to pitch for its account. The other agencies in the running were Grey, Euro RSCG, Octocom and Neo. Matari Advertising, which was invited to pitch, has decided to withdraw.
The bank’s creative account is worth an estimated US$10 million and is currently split between Saatchi & Saatchi and Saatchi Lab.
The current review is part of a mandatory process that BNI conducts every two years.
In June BNI had handed its media to MPG after a six-way pitch that involved incumbent ZenithOptimedia.
Initially referred to by its unabbreviated name of Bank Negara Indonesia when it was established in 1946, BNI is the first bank formed and owned by the Indonesian Government.
It is currently the fourth largest bank in Indonesia and has more than 1,000 branches and nine million customers. It also has branches in Singapore, Hong Kong, London and New York.
The bank’s creative account is worth an estimated US$10 million and is currently split between Saatchi & Saatchi and Saatchi Lab.
The current review is part of a mandatory process that BNI conducts every two years.
In June BNI had handed its media to MPG after a six-way pitch that involved incumbent ZenithOptimedia.
Initially referred to by its unabbreviated name of Bank Negara Indonesia when it was established in 1946, BNI is the first bank formed and owned by the Indonesian Government.
It is currently the fourth largest bank in Indonesia and has more than 1,000 branches and nine million customers. It also has branches in Singapore, Hong Kong, London and New York.
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