SINGAPORE - Bintan Resorts International has appointed Saatchi Lab as its agency of record following a three-way pitch.
Bintan Resorts is an integrated tropical beach resort that aims to be the most innovative and premier resort development and management company in Asia.
Lionel Goh, general manager of Saatchi Lab, said the agency will work to make Bintan Resorts a place to live, invest and play for the global citizen.
He said, "For the agency, the assignment allows us to showcase our expertise in destination marketing, investment marketing, retail and F&B, all into one.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
