SINGAPORE - Bintan Resorts International has appointed Saatchi Lab as its agency of record following a three-way pitch.
Bintan Resorts is an integrated tropical beach resort that aims to be the most innovative and premier resort development and management company in Asia.
Lionel Goh, general manager of Saatchi Lab, said the agency will work to make Bintan Resorts a place to live, invest and play for the global citizen.
He said, "For the agency, the assignment allows us to showcase our expertise in destination marketing, investment marketing, retail and F&B, all into one.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
