Saatchi Lab announces management changes

Current Saatchi Lab Singapore CEO, Moses Goh will be relocating to Saatchi Lab Jakarta, to lead and oversee the quickly expanding Indonesia operation.

Lionel Goh, general manager of Saatchi Lab Singapore will assume responsibility for Singapore, reporting to Paul Roebuck, CEO of Saatchi & Saatchi Singapore & Malaysia.

“Moses has established a very successful, and highly respected business in Saatchi Lab since he joined the agency in Singapore 25 years ago,” stated Chris Foster, chairman and CEO of Saatchi & Saatchi Asia Pacific. “With Indonesia becoming an increasingly important focus for us as a network, it makes more sense for Moses to be focusing his energy and experience on the potential that Indonesia has to offer. We know that for Singapore we have a highly capable and driven leader in Lionel, and he will be working very closely with Paul to capitalize on opportunities for Saatchi Lab in the Singapore market.”