Beckham, the former England football captain, has signed up as brand ambassador for EA Sports Active 2, a line of interactive fitness products featuring tailored workouts.
EA Sports Active 2 will be released in November on Xbox 360, PlayStation3, Nintendo Wii, iPhone and Ipod Touch.
The commercial tie-up will involve Beckham acting as a spokesperson for the brand, involvement in its advertising, as well as acting in an advisory capacity.
EA Sports Active 2 is a product which focuses on improving the fitness of players. It combines a heart rate monitor and motion tracking data and helps build muscular strength.
Jens Uwe Intat, senior vice president and general manager of European publishing at EA, said, "We're excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA Sports Active 2. We are looking forward to working with him to motivate people everywhere to get active."
EA Sports is a global sports entertainment brand, which houses videogame franchises and interactive technology.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
