sports
Ant International appoints US basketball star Sabrina Ionescu as global ambassador
The four-time WNBA All-Star will boost Ant's global footprint and youth appeal beyond Asia.
IMG retires Mailman sports digital marketing brand
The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.
Why Airwallex takes up sports to challenge B2B marketing norms
The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.
Dentsu expands global Sports & Entertainment business
Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
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