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Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.
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67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.