Ate Consulting relaunches as the Ate Group

The agency will now consist of Ate Integrated Communications, Ate Digital and Ate Ideas.

It said the relaunch is in response to the company’s rapid growth and a recognition of growing client requirements for a more integrated communications approach.

Aun Koh, executive director and co-founder of The Ate Group, said, “This rebrand isn’t just a name change or a visual refresh. It’s our response to a fundamental shift in the market: that any communications channel can no longer operate in a silo.”

Ate Integrated Communications clients include the Singapore Tourism Board, Louis Vuitton, Miele and American Express.