Daniel White has been named as business development director. With over eight years' relevant experience in both APAC and the US, he was most recently the APAC business development director and a partner at Lewis Public Relations.
The Ate Group has also hired Suzy Goulding as public relations director. With over 15 years' experience in both Asia and in the UK, she joins from a previous position as regional communications director for Asia at Y&R.
Goulding also ran her own PR consultancy in the UK before relocating to Singapore in 2010.
“The strength of an agency is totally reliant upon the quality of its people,” Vetri Mayandi, managing director at Ate Integrated Communications, said. “So investing in the very best talent is vital in enabling Ate to continue to deliver a first class level of service to our clients.”
Ate Consulting was recently relaunched as The Ate Group with a more integrated approach to communications. It now consists of Ate Integrated Communications, Ate Digital and Ate Ideas.