Bhasin's new role is in addition to his current position as chairman India and CEO Aegis Media Southeast Asia.
Bhasin joined Aegis Media in June 2008 and since that time has reinvented his region, launching new services and divisions and has substantially grown the businesses.
“Ashish very quickly proved to us that he had the right balance of discipline and vision to further enhance the Southeast Asia region under his leadership. The launch of Posterscope India last year is just one example highlighting this,” said Stahle.
Posterscope is now in 12 cities across India and has picked up 34 new clients.
The key areas of focus for Bhasin with Posterscope in the region will be to identify and set up opportunities to launch Posterscope across other countries within Asia-Pacific, enhancing the out-of-home capabilities and encouraging centres of excellence.
Of the appointment Bhasin said: “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in the region and ensuring that our clients continue to get the absolute best from our out-of-home offering.”
In May, Posterscope named PSI Worldwide media director Adrian Daniels as managing director of the group in Singapore.
Bhasin joined Aegis Media in June 2008 and since that time has reinvented his region, launching new services and divisions and has substantially grown the businesses.
“Ashish very quickly proved to us that he had the right balance of discipline and vision to further enhance the Southeast Asia region under his leadership. The launch of Posterscope India last year is just one example highlighting this,” said Stahle.
Posterscope is now in 12 cities across India and has picked up 34 new clients.
The key areas of focus for Bhasin with Posterscope in the region will be to identify and set up opportunities to launch Posterscope across other countries within Asia-Pacific, enhancing the out-of-home capabilities and encouraging centres of excellence.
Of the appointment Bhasin said: “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in the region and ensuring that our clients continue to get the absolute best from our out-of-home offering.”
In May, Posterscope named PSI Worldwide media director Adrian Daniels as managing director of the group in Singapore.
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