Asatsu-DK wins NEA's Keep Singapore Clean media strategy business

The government body launched a tender process in the last week of January.

As per the tender document Asatsu-DK will now work closely with NEA's corporate communications department to recommend, develop and implement a media plan across various platforms for the anti-littering campaign.

The campaign targets foreign workers in Singapore with the message that litter pollutes the environment and each one of us should be responsible for our own litter in making the effort to bin it properly. The advertising campaign also aims to increase awareness of Singapore's laws against littering and spitting in public places and the heavy fines imposed to enforce them.