CASE STUDY: How NEA promotes environmental awareness

Background
The game is part of the National Clean and Green Singapore Carnival 2012 held on 29 and 30 October, which educates people, especially the youth, about the importance of anti-littering in a fun and engaging way.

Aim
This brings the message that everyone can make a conscious decision and effort to make green practices an integral part of their daily lives, and that only a small effort makes a difference.

Execution
The game is based on the collective pollution of mankind. While the monster’s nature is to pollute the earth, the only way to destroy him is through the destruction of his own self.

The game sees the Litterbug Monster spewing up litter all over Singapore. Participants then have to catch 50 pieces of litter thrown by the Litterbug Monster with a hovering robot-face litter-bin in one minute.

After they catch 50 pieces within the set timeframe, a razor gun powers up to destroy the Litterbug Monster and hence save the country from being polluted with litter, turning Singapore into a clean and green city.

Results
500 people per day for the 2 days event, mostly children, young parents and adults. A total 1000 people participated in the game.