Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.
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The review encompasses all its agencies, bar creative.
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
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Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
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While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
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