Art Stage Singapore appoints TSLA as lead creative agency

TSLA will be responsible for through-the-line creative duties to promote the art fair across specific target markets worldwide in print, digital, outdoor and experiential media. The agency’s design practice will handle identity and environmental design.

Art Stage is understood to be vying with Hong Kong’s Art HK to become Asia’s premier art fair. Lorenzo Rudolf (pictured), the event’s chief executive and fair director, said he intended to explore new methods of communication for the brand.

“We didn’t want to subscribe to a cookie-cutter formula of promoting art fairs, so we looked for the most creative agency we could find,” Rudolf said.

TSLA creative director Lee Hanyi described the appointment as “a rare and exciting opportunity to grow a world class arts brand”.

Art Stage will be held at the Marina Bay Sands 12-15 January next year to mark the international opening of the art world’s spring season.

Earlier this year, Campaign UK listed TSLA among the world’s leading independent agencies.