Marketing Media Analysis
Benjamin Li
Nov 27, 2013

Art-house cinemas: A hot spot for brands?

HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.

Mak: Looking for innovative ideas

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