Analysis Advertising
Samuel Tan
May 20, 2024

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.

In April, Brand's collaborated with the Thai traffic police to distribute 50,000 bottles of chicken essence soup nationwide during the Thai New Year weekend.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Too old for the party, too young to leave—the paradox of middle age in advertising

5 Too old for the party, too young to leave—the paradox of middle age in advertising

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

7 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Heineken wants you to crack open a cold one… for your face?

8 Heineken wants you to crack open a cold one… for your face?

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Digital Media Awards 2025 winners revealed

10 Digital Media Awards 2025 winners revealed

Related Articles

January APAC advertiser of the month: Pocky
Feb 16, 2024
Samuel Tan

January APAC advertiser of the month: Pocky

November APAC advertiser of the month: Lay's
Dec 18, 2023
Samuel Tan

November APAC advertiser of the month: Lay's

December APAC advertiser of the month: MTR Corporation
Jan 19, 2024
Samuel Tan

December APAC advertiser of the month: MTR Corporation

September APAC advertiser of the month: Apple
Oct 8, 2024
Samuel Tan

September APAC advertiser of the month: Apple

Just Published

Google faces £5 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers
37 minutes ago
Lucy Shelley

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
1 hour ago
Shauna Lewis

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

Global adspend on news brands forecast to decline by a third
1 hour ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Why music still matters in modern branding
11 hours ago
Rahina Renanggalih

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.