brandindex
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Central tops Thailand’s ad awareness growth, Milo and Adidas follow
YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.
Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen
These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.
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October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
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September APAC advertiser of the month: Apple
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
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June APAC advertiser of the month: Lazada
Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
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May APAC advertiser of the month: AEON
Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
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