App-boosting company Liftoff opens in Asia

US-based mobile-app marketing company Liftoff has launched in Singapore, with China, Japan and South Korea identified as key markets.

 Marc Hale, formerly Twitter product sales manager for APAC, is heading the operation.  

Liftoff offers a cost-per-action model that promises more revenue for app publishers. The company claims that it can help clients optimise campaigns by increasing daily installs based on active user profiles. It also claims to provide clients with access to 95 percent of programmatic mobile-ad inventory.

“Liftoff is changing the way mobile marketers attract users and keep them engaged," Hale said in a statement. "Specifically for marketers in APAC, who are increasingly investing in mobile, Liftoff will open a new world of possibilities in terms of engagement and revenue.” 

Mark Ellis, CEO and founder of Liftoff, said that having a presence in APAC gives the company opportunities to work with top players in the mobile business including game developers, ecommerce platforms and travel and on-demand services. Among the app publishers that Liftoff is already working with in Asia are JollyChic and Grab, as well as agencies Septeni and M&C Saatchi Mobile.