Anna Mallon joins Partnership Marketing in Singapore

Mallon joins McCann Worldgroup's Janna Jauhar as the latest recruit following the appointment of regional partnerships director Chris Reed.

Mallon will be responsible for helping win new clients as well as servicing existing clients and the Collinson Group of marketing services agencies.

Partnership Marketing creates brand centric marketing, promotional and benefit partnerships and programmes across Asia-Pacific for some of the largest global brands in sectors ranging from financial to travel, retail to leisure.

Reed said, “Anna has an excellent track record of managing and developing commercial projects. She has a good understanding of the Asian market and is ideally placed to exploit the growth in the Asian economies."

He added, "Partnership Marketing is growing in both awareness and budget allocation amongst major brands and Anna will be part of the team that help Partnership Marketing to capitalise on this.”