Staff Reporters
Jun 24, 2011

Partnership Marketing adds three new appointments

SINGAPORE - Partnership Marketing (PM) has been engaged by Golden Village, Setanta Sports and IQPC.

Partnership marketing is part of The Collinson Group
Partnership marketing is part of The Collinson Group

The partnership marketing agency will create brand partnerships with synergistic brands to help Golden Village, Singapore’s leading cinema chain, achieve their objectives.  PM will look to gain loyalty rewards and drive customer acquisition amongst the target audience in Singapore through partnerships with synergistic lifestyle brands.

For pay-tv channel Setanta Sports, PM is tasked with gaining positive brand endorsement; gaining money can’t buy media and driving customer acquisition amongst the target audience in Australia.

And PM is similarly tasked for IQPC, to drive customer acquisition amongst the conference organizers’ target audience in Australia, Singapore and Hong Kong.
 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.