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Reed was with Partnership Marketing for just over two years in the role of regional partnerships director, Asia-Pacific.
On his Linkedin profile page, Reed said the mobile solutions and technology platforms industry has “incredible potential”, pointing to predictions that there will be more than 480 million payment-enbaled phones by 2014.
Reed has more than 25 years of senior commercial marketing experience, both client and agency side, and has worked in Asia-Pacific, Australia and the UK.