Amazon to the rescue for dog in need of baby’s love

What is it about a human baby that makes all of us, animal kingdom included; go out of our minds in the quest for affection?

This new spot promoting Amazon Prime in Japan certainly does the trick in tugging the cold, cold heartstrings of your favourite bushy-tailed ad reviewer.

Despite considering dogs to be murderous beasts, Ad Nut can’t help but get the feels watching poor canine brother yearning for some affection from the new addition to his human family (just look at his face!). And of course, the secret weapon to baby love is but one-click-on-a-mobile-app-away. Who would have thought?

Ad Nut doesn’t know which agency or creative team is behind this one but would like to extend them a furry salute for making Ad Nut get all emotional, and inspired.

Now if you all don’t mind, Ad Nut has some shopping on Amazon to do, props must be procured so that human babies will not cry at the sight of this whiskered mug.