Jane Leung
Jun 25, 2010

Alibaba.com seeks expansion with first US acquisition

HONG KONG – Alibaba.com has acquired Vendio Services, an American multi-channel e-commerce company that provides integrated solutions to small and medium-sized businesses.

Alibaba AliExpress Vendio
Alibaba AliExpress Vendio

Alibaba.com, the flagship e-commerce brand under Alibaba Group, will gain access to more than 80 thousand small businesses in the US.

This new addition to the company will benefit US companies sourcing from Alibaba.com and AliExpress (the subsidiary wholesale transaction platform). Customers will be able to access AliExpress products via Vendio, and buy and sell through Vendio around the world.

This marks Alibaba's first acquisition in the US. The development is part of a US$100 million investment plan that Alibaba.com has for AliExpress

"The connection of Vendio with Alibaba.com will completely integrate the e-commerce value chain between the B2B and B2C platforms, fully realising the B2B2C model," said David Wei, CEO of Alibaba.com. The Vendio deal is expected to be completed by next month. Vendio will retain their name and management of the business.

Current chief operation officer of Vendio Mike Effle will assume the role as CEO, and current CEO Rodrigo Sales will take on a strategic advisor position at the company.

Vendio's current clients include eBay, Amazon and their own Vendio supported stores. The platform is based on a cloud-computing model (software as a service) to help businesses increase their sales while managing costs to enhance their profit margin.

 

Source:
Campaign China

Related Articles

Just Published

12 hours ago

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

12 hours ago

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

13 hours ago

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

13 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.