Advertising Marketing Customer Experience Technology
Minnie Wang
Sep 18, 2023

Alibaba.com CMO on their global B2B outreach with tools, problem-solving and storytelling

Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.

Alibaba.com's Co-Create conference in Las Vegas earlier this month, a forum to engage and support global merchants.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Mars to switch $1.7 billion media account out of WPP

8 Mars to switch $1.7 billion media account out of WPP

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

9 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

Breaking walled gardens: Why RedNote and Alibaba teamed up for Red Cat
May 13, 2025
Yimin Wang

Breaking walled gardens: Why RedNote and Alibaba ...

Apple leads as US dominates Kantar's Top 100 Global Brands
May 16, 2025
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Jun 5, 2025
Minnie Wang

China’s 618 shopping festival sees electronics ...

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
Feb 21, 2025
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Just Published

Agency Report Card 2024: Ogilvy
The Information
2 hours ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

Campaign Global Agency of the Year Awards 2024: winners revealed
2 hours ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

Apple Watch’s heart story strikes a chord in Japan
4 hours ago
Staff Reporters

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

2025 Cannes Contenders: RGA creatives weigh in
4 hours ago
Staff Reporters

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.