AirAsia X has partnered with Publicis Kuala Lumpur to launch a series of promotional advertisements promoting its economy class premium flatbed service across television, print and online, focusing on CNN.
Three humorous 15-second television spots shows economy travelers' reactions when they discover the flatbeds, usually reserved for first class passengers only.
Darren Wright, head of commerical at Air Asia X, said, “Why would anyone pay for a regular airline’s full fare economy seat when you can fly an Air Asia X flatbed for lower prices?”
“Air Asia X aims to surprise our customers everyday. The new flatbeds are a fantastic addition to the Air Asia X offering,” Wright continues.
Dean Bramham, CEO of Publics Malaysia and Indonesia, also commented, “The project was awarded, created and executed within a month.”
Publicis Mojo Australia and Publicis London will support the campaign on an international level.
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