airasia
40 Under 40 2024: Rudy Khaw, AirAsia
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
AirAsia boards Gojek's Thai business to build superapp proposition
By acquiring Gojek's Thai operations, the Malaysia-based budget airline is seeking a regional expansion of its superapp offering.
AirAsia claims its media business is taking flight
The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.
AirAsia shows CNY travel through a young boy's eyes
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.
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