JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.
Havas Media confirmed the development, but declined to give details about the pitch. It is believed that seven network agencies and two local agencies participated in the pitch.
The AIG win comes a month after Havas picked up media duties for Indofood, Indonesia’s largest food company. Havas Media launched its second brand Arena earlier this year following its global LG Electronics win.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
.png&h=268&w=401&q=100&v=20250320&c=1)
Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
