With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.
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Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Launch of Campaign Germany follows Canadian expansion earlier this year.
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