Shauna Lewis
May 9, 2024

Agencies caution advertisers against knee-jerk response to rise of social media

Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

10 hours ago

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

11 hours ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

11 hours ago

Will zero-party data restore consumers' trust in ...

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.