Leo Burnett's success was partly contributed to by its Melbourne office, which also clinched the title of Direct & Promo Agency of The Year, for the 'Volunteer to promote volunteering' campaign for SEEK Volunteer that obtained the Gold Promo award, as well as two Integrated Lotus in both Integrated and Earned Media categories.
With 'I Am Mumbai' for Mumbai Mirror, Agency of The Year Taproot India won a Gold Film Lotus and a Grande Lotus Roots. It was also awarded one of the two Lotus Roots for 'Abused Goddess 1-3' for Save Our Sisters. Another Lotus Roots Gold award went to McCann Worldgroup India for Yatra.com's Bindi/Aarti.
Meanwhile, Illusion Bangkok was awarded Production Company of The Year, while the title of Advertiser of The Year went to Diageo. The Lotus Legend lifetime achievement award went to David Droga, founder and creative chairman at Droga5, in recognition of his contribution to the industry in the region.
AdFest also held an awards presentation yesterday for Direct Lotus, Promo Lotus, Outdoor Lotus, Radio Lotus, Film Lotus, Effective Lotus, Integrated Lotus, Innova Lotus and Lotus Roots as well as Special Awards. Other awards were announced on Monday.
Japanese and Korean agencies dominated the Outdoor Lotus, with Dentsu Tokyo winning a Grande award for 'Eclipse from Fujiyama' for Solar Energy Solutions. Gold Outdoor Lotus went to 'Love Parking Campaign' for Public service advertising by Innocean Worldwide Seoul; 'Sunny Sale' for Emart by Cheil Worldwide Seoul; 'A Girl/A Boy/A Girl 2' for CPCR Brand Corporate by The Leo Burnett Group Thailand; and 'Bridge of Life' for Samsung Life Insurance by Cheil Worldwide Seoul.
The Promo Grande Lotus winner, meanwhile, was NRMA Insurance for 'NRMA-Car Creation' by Whybin TBWA Group, which also won Integrated Grande Lotus. Other Promo Gold winners included 'Demolition Site' for Courts Online Store by DDB Group Singapore; 'Mobile Medic' for Defence University Sponsorship by George Patterson Y&R; as well as 'Bury The Past' Fight Against EVAW (Electronic Violence Against Women) by DDB DM9JaymeSyfu Manila.
Besides SEEK Volunteer's 'Volunteer to promote volunteering', another Integrated Lotus was also awarded to 'Fair Go Bro' for Virgin Mobile by Havas Worldwide Australia. TEDxSydney's Mimeisthai, developed by Clemenger BBDO Sydney, meanwhile awarded INNOVA Lotus.
In the Direct Lotus, Gold awards went to Singapore Red Cross for Rapid Rescue, developed by JWT Singapore, as well as Virgin Mobile for Fair Go Bro by Havas Worldwide Australia. There were no Grande winners for Direct Lotus.
Metro Trains' 'Dumb Ways to Die', developed by McCann Melbourne, topped the Film Lotus; with Gold Lotus winners being 'Beer Chase' for Carlton Draught Clemenger BBDO Melbourne; 'Pound/Stamp/Wash' for Saridon by BBDO Guerrero Manila; and 'INsight' for Samsung Camera by Cheil Worldwide Seoul.
The winners for the new Effective Lotus were 'Beijing Duck' for Sunsnack by The Leo Burnett Group Thailand Bangkok; 'Chok! Chok! Chok!' for Coca-Cola by Mccann Worldgroup (Hong Kong); 'Using the power of Impotence' for Selleys by Belgiovane Williams Mackay Sydney; as well as 'You Shave I Shave' for Gillette by BBDO Mumbai.
There were no Gold and Grande winners in Radio Lotus. Graham Fink, jury president of the Lotus, said that better copywriting was needed for radio initiatives and the industry should also develop more pieces of work for the category.
