Ad spend wasted on invalid traffic to soar 33% in 2024
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Publicis climbs the highest in APAC media rankings ...
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
Netflix is going all out for Squid Game season ...
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.