Analysis News Advertising Media Marketing Branding Technology The Information
Alison Weissbrot
Jan 15, 2024

10 questions for the ad industry in 2024

From generative AI to DE&I, here are the topics Campaign is investigating this year.

Photo: Getty Images.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email subscriptions@haymarket.asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

Cheetos’ launches limited edition fashionably functional pants

9 Cheetos’ launches limited edition fashionably functional pants

‘Just tone deaf’—Nike’s marathon campaign backlash

10 ‘Just tone deaf’—Nike’s marathon campaign backlash

Related Articles

In the age of AI, standing still is moving backward
Apr 8, 2025
Zach Kitschke

In the age of AI, standing still is moving backward

All AI, no 'aha': Has SXSW lost its creative spark?
Apr 6, 2025
Lindsay Rutherford

All AI, no 'aha': Has SXSW lost its creative spark?

As Google explores AI-powered search, doing nothing isn’t an option
Jul 4, 2024
Nick Graham

As Google explores AI-powered search, doing nothing ...

Just Published

Move and win roundup: Week of May 5, 2025
3 hours ago
Staff Reporters

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

How Selena Gomez’s album release is a masterclass in TikTok strategy
7 hours ago
Keith Bendes

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
7 hours ago
Reem Makari

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

WPP eyes India for growth as global revenue faces headwinds
7 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.