VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
In this video, Thuy Tran, marketing manager at MasterCard Vietnam talks to Campaign Asia-Pacific about the evolving consumer landscape in Vietnam, the challenges and opportunities for marketing financial services, the rise of ecommerce, working with agency networks and the MasterCard team in Vietnam.
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