Campaign caught up with Geoff Seeley, global communications and planning director for Unilever, offstage at the recent Media360Summit in Hong Kong.
During his panel talk Unilever's global communications and planning director, Geoff Seeley expressed that YouTube videos can generate purchase intent four times higher than the best TV ad, and he talked about the many advantages that content offers marketers. In this offstage interview, he expands on those points and also talks about changes in the media landscape and how programmatic buying is encroaching in more areas.
Media360Summit interview videos presented in conjunction with DataXu
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