Ad Nut
Jun 22, 2016

There is a point to this odd decor-related prank in Sweden

From Sweden: ‘The Dry Cleaner Prank’ for Electrolux by Volontaire (Stockholm)

Electrolux teamed up with Richard, a man wanting to surprise his girlfriend Johanna, with a prank, turning their local dry cleaner into a replica of their home in less than 24 hours.

The stunt is meant to illustrate that the brand's UltraCare washers let you wash "even your most precious clothes" at home.

The campaign is due to roll out in other markets including in Asia, according to the agency.

Apart from the murderous beast that seems to be following the girlfriend around the entire ad, Ad Nut admires the effort put into this prank and the accuracy of the recreation of the couples’ home to the minutest detail. Apparently, the pranksters even incorporated the smell of the couple's home, which Johanna said she recognised immediately upon entering the dry-cleaner-turned-home. 

Maybe Electrolux would like to have a go at replicating Ad Nut’s home? Perhaps in a larger oak tree…?

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

38 minutes ago

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

5 hours ago

Mock bridal jewellery film highlights marriage ...

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.

5 hours ago

Publicis Groupe expands in Latin America with ...

The deal builds on a growing area for Publicis, which also acquired Influential last year.

5 hours ago

Havas acquires Argentina’s top independent creative ...

The top independent agency in Argentina holds the most Cannes Lions in the country.